A concept to help businesses source great products through Amazon-certified vendors.
UX Design, User Research
Amazon has a huge client base comprised of end consumers. But end consumers are not the only ones buying products. Retailers are also a great market for manufacturers to sell to. In a group at Dev Mountain, I worked to concept a platform for Amazon to connect manufacturers with retail clients.
To better understand how retailers source their product, each member of our group interviewed at least one business owner. We compiled our research and identified common problems that our design could help address.
Based on the results of our initial research, we created a list of possible features to include in our project that included Company statistics (average turnaround, volume capacity, etc.) a supplier verification process by Amazon, Company contact information, a meeting scheduler, and a few other features.
We took some time to sketch layouts that could include features to address user needs. Since this project was on such a short timeline, I decided to base my first design on a model that has had years of testing and optimization already completed on it: Amazon's current interface.
Once we had decided on a general layout, we made a high fidelity wireframe to test out our ideas with customers. I took the design and put together a working prototype which we took to several retail business owners and had them test the features.
Overall, our design functioned well, and business owners appreciated the ideas we were exploring to help them connect with their suppliers.
Since this app was to be an extension of Amazon, we decided to follow Amazon's design style as closely as possible. We located a public style guide for Amazon Services and based our designs on the information found there. With additional iterations and user testing, we learned it was crucial we feature the products so that retailers could get a clear sense of the quality of product they were purchasing.
I reworked the design to draw more attention to the product and keep the focus on the essential supplier information in a bold, clean and concise way.