WEB APPLICATION
MAJORDOMO
A startup asked me to help them create a new tool for the real estate market. Designed to revolutionize the way we buy houses, I encouraged them to adopt a new, fresh look which we then implemented across the website.
Client
Majordomo
Year
2020
Role
UX Design, User Research, Branding
PROJECT GOAL
A FRESH LOOK
FOR A NEW STARTUP
Majordomo provides peace of mind. They have an unbiased housing professional analyze your home inspection and provide project costs and time estimates for the repairs listed. All before you decide to purchase a house, and all within 24 hours.
THE PROBLEM
MAKING HOME BUYING MORE ACCESSIBLE
If you've ever purchased a house before, you know it can be a stressful process. Especially for first-time buyers, it's hard to know what all the steps to buying a home are: making an offer, having an inspection done, fielding counter-offers. There's a large barrier to entry.
USER INTERVIEWS
FINDING SPECIFIC PROBLEMS
We interviewed first-time home owners and experienced buyers, asking them about the difficult parts of their home-buying experience. They identified the home inspection as a particularly confusing process; nobody seemed to know what to do with the report once they'd received it.
DOMOREPORT V1
PROOF OF CONCEPT
The issues we'd found with the home inspection mainly revolved around home buyers not knowing how much time or money it would take to actually address the problems found by the inspector. Majordomo partnered with Xactware to leverage their construction project cost analysis software and we built the first version of the Domoreport: a complete cost breakdown of all projects on a home inspection.
DOMOREPORT V2
IMPROVING GLANCE-ABILITY
After testing version 1, we found that users wanted a quick summary of all costs, and a way to categorize the projects by importance. Buyers rarely ask sellers to fix every little problem found in a home inspection, but may ask the sellers to repair or give credit for larger projects. I redesigned the report to help users find summaries and categories of projects quickly. This is a rough mockup we quickly put together to test the concept with users. Users loved it!
DOMOSCORE
CLARITY ENHANCED
All our testing showed that users really appreciated the details they received from the Domoreport, but it still didn't help them know if the house they were buying was a good deal. We developed an additional tool for the Majordomo platform called Domoscore. It uses the same information from the home inspection to give a single overall score for the home. This has tested really well with users, as it helps them know in an instant what condition the home is in.
SYTLE GUIDE
DEFINING THE RULES
Once we'd finished designing and testing the tools, it was time to build the site where users could access them. Before starting any work on the site, I took some time to define styles and implement them back into the tools we'd just created.
LANDING PAGE
THE SAME EXPERIENCE
ACROSS ALL DEVICES
Along with the site users see after logging in, I designed a landing page that was informative, welcoming, and had clear next steps for customers. I followed a more minimalist design aesthetic to accentuate the imagery and help the CTA be clear. Once I'd landed on a layout that functioned well, I adapted the designs to work just as well across desktop, tablet, and mobile devices.
"Lance synthesized all our customer research, then created thoughtful designs that look great. The final deliverable was super easy for our developer to implement. We HIGHLY recommend Lance and hope to work with him in the future."
LEE ECKROTH, OWNER, MAJORDOMO
