WEBSITE DESIGN
A CROWD FUNDING SITE
A client hired me to help design the layout and function for a faith-based crowd funding website.
Year
2018
Role
User Research, UX Design, Branding
EVALUATION
CRITIQUE OF CURRENT SITE
When I began this project, a rough version of the tool already existed. I took some time to review the function and layout with the client and we made some decisions on what needed to be addressed in my redesign.
WIREFRAME
A SIMPLE REWORK
Because this project was time-sensitive, as I worked on a redesign I tried to re-use as many existing elements as possible and simply restyle them. I began my design process by putting together a simple wireframe that I reviewed with the client before spending more time on a refined layout design.
USER PERSONAS
KNOWING THE USERS
The client had performed several user interviews and had worked with customers to come up with the initial idea for this tool. I reviewed that data and formed several user personas. Doing this helped to identify specific customer segments the tool would be helping, so that we could design solutions to all their individual needs.
PERSONALIZED PAGES
ATTRACTING CLIENTS
TO THE SERVICE
When doing our initial research, we found that many churches had a weak online presence. Many had a facebook page, but few had a website, and none of those were very professional. One idea we came up with to attract clients was to offer free web hosting and templates for church organizations. If they set up their donation collection through GoGiveFaith, they would be given a completed homepage they could update with their own contact info and service times. Here's an example homepage template:
